ShutterSpeed - Bringing film into the modern era

Brand and Marketing guidelines containing the visual identity for a modern film photography company

ShutterSpeed is a fictional brand that aims to sell modern products surrounding film photography.

The film photography community is growing old and disappearing, and techniques and knowledge are disappearing with them. ShutterSpeed’s mission is to preserve film photography by updating and simplifying bygone techniques to appeal to a younger crowd. 

ShutterSpeed branding had been outlined in a full branding guidebook, as well as a brand overview poster. As a physical representation of the branding, I included three different packaging designs for its first line of products, a series of reusable film canister and a bulk loading machine. These packaging designs have three different aspect ratios and cover a variety of sizes. All of the branding imagery is my own work.